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Last, but definitely not least, we checked-in with Siddhartha Anselm Meyer to see how he experienced the award and what happened since then.
Even though Siddhartha tells us that it is a bit early to speak about his career, he says: “The DfT award was the first step to become a voice as a fashion designer.”
Meeting Marc Jacobs and the final show was a big experience for Siddhartha – to be part of the 5 finalists and receive the amazing feedback after the show was not only impressive for Siddhartha, but also important for the next steps of his career. He just had a special shooting with Max Vadukul for the Vogue Magazine: his men’s collection is worn by women. So we are excited to see Siddharta’s collection in the next Vogue. Currently, he is not only working on his new collection but also on creating his first perfume.
We wish Siddhartha all the best for his new collection, his perfume and all the exciting things his future may bring!
For everyone who didn’t catch the live stream of the Designer for Tomorrow 2012 show on July 4th: We put together a “Best of” video for you!
Our camera teams caught everything from the event – the red carpet interviews with celebrities such as model Franziska Knuppe or actress Ursula Karven as well as the runway looks of the five designers and the emotional moments when Leandro Cano found out he won the award. So sit back and enjoy the event highlights!
We are proud to present you today’s video, which shows how on July 4th the hard work of our five finalists finally paid off when they got to show their designs on the runway at Mercedes-Benz Fashion Week Berlin.
Luckily, we weren’t the ones who had to make the final decision because all five collections of the designers were unique and special with lots of attention to detail; it made it almost impossible to announce a winner. In the end, Leandro Cano won the majority of our jury’s votes and was awarded as the Designer for Tomorrow 2012! With incredible designs as well as with his emotional and genuinely happy appearance on stage, Leandro did not only win the award, but also the audience’s hearts.
The day before the big DfT award show, our newcomer designers had their final fitting. Of course we can only imagine how they felt on that special and exciting day! Luckily, our cameras were part of the action to capture a bit of what was going through the minds of the five finalists and some behind-the-scenes footage.
There is a ton of work that goes into producing a show and it was amazing to see how it all came together in the end. Each collection looked so much better on the actual models than on the hangers and it definitely created a goose-bump atmosphere to see the clothes come alive! Be sure to check out the video of the final fitting for more impressions…
You are all winners. Marc Jacobs encouraged the five newcomer designers before the big DfT award show at Mercedes-Benz Fashion Week yesterday started. And, yes, he is right! All of the young designers are unique, so different from each other and so very good! It must have been a hard decision for the jury. On the catwalk each collection looked just as brilliant as they are and the jury had to decide quickly. You could tell by seeing their faces: „Oh, but he was also good…“ Or: „Actually, I loved her collection as well.“
Imagine a tall, beautiful woman standing in the middle of an old ballroom – spotlights on her. The surrounding: wooden floor, high ceiling, grey painted galleries and white ceiling frescos. She is wearing a piece of art around her hips, all black and Magenta-pink-high heels to it. It’s 8.30 in the morning. Today. A small piece of paper in the hedge of Villa Elisabeth was guiding us to: “Designer for Tomorrow – Fitting”.
The location – consecrated as the Protestant community hall in 1907 – is just perfect. There are waiting models who look like ballet-dancers and actually some of them remind me of the „black swan“. They wait to try on one of the designer’s dresses. Some dream of their future wedding to take place here, others of a fashion show.
Meeting the other four finalists and Marc Jacobs in Berlin really boosted young designer Siddhartha Anselm Meyer’s confidence. “When I left Berlin again, I got straight back to work on my collection. I’ve put together a few outfits and thought about what I still need to add to them.” He was particularly motivated by the fact that other people loved his work and that star designer Marc Jacobs proved to be a “good listener”. This generous personal trait that the famous fashion designer has, namely being more interested in their work than being critical of it, also encouraged the other finalists’ creativity.
Meanwhile, Siddhartha has also been busy with other things. He’s been back at university knitting because he wants to augment two outfits with knit and colour details. “Over the next few weeks I’m going to put the knitted pieces together to make tops”, he said. And you can imagine how the vintage knit patterns in red and yellow will look once they are integrated in his recycling-oriented collection. The transformation artist (he can make a men’s suit out of old skirt suits) has also made up another pair of trousers to replace one of the original collection pieces. And he’s also designing a bag. We can’t wait!
Siddhartha grew up in Auetal in the Lower Saxony region of Germany. Both he and his parents are passionate Hermann Hesse readers. The 30 year-old designer first tried his hand at sewing at the age of 15. He practiced his sewing skills by making skirts for friends (what a man!).
The backgrounds of our Top 5 finalists for Dft 2012 are as eclectic as their designs: Ramil Makinano and Laura Williams from the UK, Siddharta Anselm Meyer is from Berlin, Camilla Salgaard Nielsen from Copenhagen and Leandro Cano calls Spanish Seville his hometown!
From black elegance to neon color overload, daring knitwear, futuristic shapes and modern geeks – this year’s competition has got it all and we can’t wait for our fresh talents to enter the next round of Designer for Tomorrow 2012!
Watch out for more info to come in the Designer section of DfT’s website, where we are going to introduce every single contestant to you. Tomorrow is the first fitting of the collections, a perfect opportunity for loads of interviews and pictures.
Check the DfT blog for more things to come and you’ll hear of our finalists soon, promise!