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As most of you know, Mercedes-Benz Fashion Week in New York took place at the Lincoln Center last week! With “Press Week” in 1943, New York was the first city ever worldwide to host a fashion related event of this nature. Now, 70 years later, the Mercedes-Benz Fashion Week in New York has become a must for everyone belonging to the fashion industry and is bigger than ever.
Apart from the 60 main shows of famous designers like our patron Marc Jacobs, Michael Kors, Diane von Fürstenberg or Betsey Johnson, there is also a lot more to do and see.
If you are among those who made their way to NYC for Mercedes-Benz Fashion Week in New York and have some extra days in the City, we have put together a few things you shouldn’t miss while visiting!
While there are many reasons why Marc Jacobs is an absolutely great and fitting choice as the patron of the “Designer for Tomorrow” award, we want to tell you a little more about one particular reason today.
Some of you may not know that Marc himself actually won a new talent award! In 1987, he was the youngest designer to ever win the Perry Ellis Award for “New Fashion Talent”.
For everyone who didn’t catch the live stream of the Designer for Tomorrow 2012 show on July 4th: We put together a “Best of” video for you!
Our camera teams caught everything from the event – the red carpet interviews with celebrities such as model Franziska Knuppe or actress Ursula Karven as well as the runway looks of the five designers and the emotional moments when Leandro Cano found out he won the award. So sit back and enjoy the event highlights!
We are proud to present you today’s video, which shows how on July 4th the hard work of our five finalists finally paid off when they got to show their designs on the runway at Mercedes-Benz Fashion Week Berlin.
Luckily, we weren’t the ones who had to make the final decision because all five collections of the designers were unique and special with lots of attention to detail; it made it almost impossible to announce a winner. In the end, Leandro Cano won the majority of our jury’s votes and was awarded as the Designer for Tomorrow 2012! With incredible designs as well as with his emotional and genuinely happy appearance on stage, Leandro did not only win the award, but also the audience’s hearts.
The day before the big DfT award show, our newcomer designers had their final fitting. Of course we can only imagine how they felt on that special and exciting day! Luckily, our cameras were part of the action to capture a bit of what was going through the minds of the five finalists and some behind-the-scenes footage.
There is a ton of work that goes into producing a show and it was amazing to see how it all came together in the end. Each collection looked so much better on the actual models than on the hangers and it definitely created a goose-bump atmosphere to see the clothes come alive! Be sure to check out the video of the final fitting for more impressions…
You are all winners. Marc Jacobs encouraged the five newcomer designers before the big DfT award show at Mercedes-Benz Fashion Week yesterday started. And, yes, he is right! All of the young designers are unique, so different from each other and so very good! It must have been a hard decision for the jury. On the catwalk each collection looked just as brilliant as they are and the jury had to decide quickly. You could tell by seeing their faces: „Oh, but he was also good…“ Or: „Actually, I loved her collection as well.“