After its great success in 2011, COLLEGE SHOP has returned to London this year at the end of October: A beautiful, proper retail space at Kingly Court off Carnaby Street is home to this years pop up shop initiated by the London College of Fashion. Selling unique pieces by the fashion school’s recent graduates, customers can purchase one-off items from womenswear, menswear, footwear, and accessories to fashion prints and illustrations. Supporting emerging designers is the mission of the fashion talent award “Designer for Tomorrow by Peek & Cloppenburg Duesseldorf”. Now, we offer you a peek into the pop up shop where you get the possibility to invest into tomorrow’s on-the-rise fashion leaders today. A big fan of emerging talent is an up-and-coming fashion designer herself: We met the 2012 DfT finalist, Laura Williams, in London where she exclusively showed us her favourite picks from the COLLEGE SHOP!
This week we continue our finalists-check with Laura Williams to see where she is at today, almost 3 months after the show in Berlin. The first thing she did after the show was take a break. She tells us: “The award was such an amazing experience but it was very full-on and it was good to take some time off afterwards.” Now, however, she has re-charged her batteries and is currently not only producing her own work, but also working on a collaboration with another designer.
As far as her DfT-experience goes, Laura says: „I had a great experience and exposure from the award. It really gave me a platform to showcase my work as a young designer.” Laura also notes how great it is, that Germany is investing in young design talent, it creates a place for growth and inspirations.
For everyone who didn’t catch the live stream of the Designer for Tomorrow 2012 show on July 4th: We put together a “Best of” video for you!
Our camera teams caught everything from the event – the red carpet interviews with celebrities such as model Franziska Knuppe or actress Ursula Karven as well as the runway looks of the five designers and the emotional moments when Leandro Cano found out he won the award. So sit back and enjoy the event highlights!
We are proud to present you today’s video, which shows how on July 4th the hard work of our five finalists finally paid off when they got to show their designs on the runway at Mercedes-Benz Fashion Week Berlin.
Luckily, we weren’t the ones who had to make the final decision because all five collections of the designers were unique and special with lots of attention to detail; it made it almost impossible to announce a winner. In the end, Leandro Cano won the majority of our jury’s votes and was awarded as the Designer for Tomorrow 2012! With incredible designs as well as with his emotional and genuinely happy appearance on stage, Leandro did not only win the award, but also the audience’s hearts.
The day before the big DfT award show, our newcomer designers had their final fitting. Of course we can only imagine how they felt on that special and exciting day!
Luckily, our cameras were part of the action to capture a bit of what was going through the minds of the five finalists and some behind-the-scenes footage.
There is a ton of work that goes into producing a show and it was amazing to see how it all came together in the end. Each collection looked so much better on the actual models than on the hangers and it definitely created a goose-bump atmosphere to see the clothes come alive! Be sure to check out the video of the final fitting for more impressions…
You are all winners. Marc Jacobs encouraged the five newcomer designers before the big DfT award show at Mercedes-Benz Fashion Week yesterday started. And, yes, he is right! All of the young designers are unique, so different from each other and so very good! It must have been a hard decision for the jury. On the catwalk each collection looked just as brilliant as they are and the jury had to decide quickly. You could tell by seeing their faces: „Oh, but he was also good…“ Or: „Actually, I loved her collection as well.“
Imagine a tall, beautiful woman standing in the middle of an old ballroom – spotlights on her. The surrounding: wooden floor, high ceiling, grey painted galleries and white ceiling frescos. She is wearing a piece of art around her hips, all black and Magenta-pink-high heels to it. It’s 8.30 in the morning. Today. A small piece of paper in the hedge of Villa Elisabeth was guiding us to: “Designer for Tomorrow – Fitting”.
The location – consecrated as the Protestant community hall in 1907 – is just perfect. There are waiting models who look like ballet-dancers and actually some of them remind me of the „black swan“. They wait to try on one of the designer’s dresses. Some dream of their future wedding to take place here, others of a fashion show. read more
Busy. “It’s only a month to go and I still have lots to do but enjoying it all!!” Designer Laura Williams is currently working on two additional looks for the big DfT award show at Mercedes-Benz Fashion Week Berlin this July. She’s supplementing her existing urban outdoor fashion pieces with a jump suit that looks like ski underwear and comes with a pair of ski sunglasses with coloured lenses. The photo that she sent us depicts two new looks that she has integrated in her collection on her pin board. “I took this picture when I was planning the look: adding my two new designs to see how they looked as part of the collection.”
I’m looking forward to seeing which outdoor elements Laura is going to transform into urban fashion! So far she suggests already: “I’ve also started knitting myself now and I am currently knitting accessories for the show. They will be a mixture of orange and blue marl knits.”
Like all the other finalists, Laura is also working on three red carpet outfits – an additional challenge in the DfT contest. British-born Laura especially takes her time for the quality of fabrics, specifically by researching and buying: “Because the main aspects of my designs for the Challenge are expressed by the fabrics”, she said. read more
Laura Williams believes that fashion should be accessible. The 24 year-old from London likes the Acne, A.P.C. and Norse Project fashion labels and dreams of founding her own label in New York or Berlin. She thinks Berlin has a similar energy and buzz to New York. read more
The backgrounds of our Top 5 finalists for Dft 2012 are as eclectic as their designs: Ramil Makinano and Laura Williams from the UK, Siddharta Anselm Meyer is from Berlin, Camilla Salgaard Nielsen from Copenhagen and Leandro Cano calls Spanish Seville his hometown!
From black elegance to neon color overload, daring knitwear, futuristic shapes and modern geeks – this year’s competition has got it all and we can’t wait for our fresh talents to enter the next round of Designer for Tomorrow 2012!
Watch out for more info to come in the Designer section of DfT’s website, where we are going to introduce every single contestant to you. Tomorrow is the first fitting of the collections, a perfect opportunity for loads of interviews and pictures.
Check the DfT blog for more things to come and you’ll hear of our finalists soon, promise!