“Designer for Tomorrow” at fashion trade show: Part II – last year’s DfT finalist Camilla Salgaard showed her collection at Modefabriek in Amsterdam! After the award show in July, Camilla has been really busy. Starting her master studies at the Royal Danish Academy of Fine Arts in Denmark. Adding some looks to her famous all-black-collection. And preparing for her first fashion trade show. Modefabriek Amsterdam. On January 20 and 21, the trade show attracted more than 19,000 national and international visitors to come to the RAI, the largest conference venue in the Netherlands. A great platform for Camilla to showcase her collection. After Modefabriek, there is definitely more to come. Camilla is prepared. She invested a lot of time in building up her brand; shooting a look book for the collection and developing labels.
We can’t believe it has already been more than two months since the five finalists presented their work in Berlin during July. Of course, we haven’t only been in touch with Leandro since then, but also with the other four finalists. First up this week: Camilla Salgaard Nielsen.
Recently, Camilla was accepted to The Royal Danish Academy of Fine Arts, School of Architecture, where only five to ten people are chosen each year. “This is a dream coming true!” Camilla tells us and we’re more than excited for her.
For everyone who didn’t catch the live stream of the Designer for Tomorrow 2012 show on July 4th: We put together a “Best of” video for you!
Our camera teams caught everything from the event – the red carpet interviews with celebrities such as model Franziska Knuppe or actress Ursula Karven as well as the runway looks of the five designers and the emotional moments when Leandro Cano found out he won the award. So sit back and enjoy the event highlights!
We are proud to present you today’s video, which shows how on July 4th the hard work of our five finalists finally paid off when they got to show their designs on the runway at Mercedes-Benz Fashion Week Berlin.
Luckily, we weren’t the ones who had to make the final decision because all five collections of the designers were unique and special with lots of attention to detail; it made it almost impossible to announce a winner. In the end, Leandro Cano won the majority of our jury’s votes and was awarded as the Designer for Tomorrow 2012! With incredible designs as well as with his emotional and genuinely happy appearance on stage, Leandro did not only win the award, but also the audience’s hearts.
The day before the big DfT award show, our newcomer designers had their final fitting. Of course we can only imagine how they felt on that special and exciting day!
Luckily, our cameras were part of the action to capture a bit of what was going through the minds of the five finalists and some behind-the-scenes footage.
There is a ton of work that goes into producing a show and it was amazing to see how it all came together in the end. Each collection looked so much better on the actual models than on the hangers and it definitely created a goose-bump atmosphere to see the clothes come alive! Be sure to check out the video of the final fitting for more impressions…
You are all winners. Marc Jacobs encouraged the five newcomer designers before the big DfT award show at Mercedes-Benz Fashion Week yesterday started. And, yes, he is right! All of the young designers are unique, so different from each other and so very good! It must have been a hard decision for the jury. On the catwalk each collection looked just as brilliant as they are and the jury had to decide quickly. You could tell by seeing their faces: „Oh, but he was also good…“ Or: „Actually, I loved her collection as well.“
Imagine a tall, beautiful woman standing in the middle of an old ballroom – spotlights on her. The surrounding: wooden floor, high ceiling, grey painted galleries and white ceiling frescos. She is wearing a piece of art around her hips, all black and Magenta-pink-high heels to it. It’s 8.30 in the morning. Today. A small piece of paper in the hedge of Villa Elisabeth was guiding us to: “Designer for Tomorrow – Fitting”.
The location – consecrated as the Protestant community hall in 1907 – is just perfect. There are waiting models who look like ballet-dancers and actually some of them remind me of the „black swan“. They wait to try on one of the designer’s dresses. Some dream of their future wedding to take place here, others of a fashion show. read more
She’s one step closer to realising her life dream. Designer Camilla Salgaard returned from Berlin to her native Denmark and has been working since then on extending her very black and very exclusive collection. She sent us drawings from Copenhagen showing a double layered peplum – with additional frills to create a feminine hip silhouette. It’s a continuation of the design thread featured in her grown-up collection: celebrate your curves! The fairy-tale ‘Alice in Wonderland’ that inspired her is now a fashion tale and Alice, who has survived puberty, is finally in a real wonderland. Or, as Camilla says: “It is about growing up and entering a beautiful and feminine universe, by transforming something vulnerable into something powerful.”
Camilla feels invigorated after her three days in Berlin. Talking to a 300-strong audience and presenting her collection during “Fashiontalk with Marc Jacobs” was a major challenge for her that she overcame with Alice-style aplomb. “Having 300 faces looking up at you and listening to you while spotlights are pointing at you is nerve-racking, but it definitely taught me a lot and in the end I actually enjoyed it (sort of at least ).” read more
Everything’s black. The 26 year-old Danish designer has submitted a completely black collection that is no less exciting than its bold-coloured counterparts. Black is the colour that enables Camilla to most effectively express her emotions and, according to her, this dark colour will always be a keynote element in her collections. read more
The backgrounds of our Top 5 finalists for Dft 2012 are as eclectic as their designs: Ramil Makinano and Laura Williams from the UK, Siddharta Anselm Meyer is from Berlin, Camilla Salgaard Nielsen from Copenhagen and Leandro Cano calls Spanish Seville his hometown!
From black elegance to neon color overload, daring knitwear, futuristic shapes and modern geeks – this year’s competition has got it all and we can’t wait for our fresh talents to enter the next round of Designer for Tomorrow 2012!
Watch out for more info to come in the Designer section of DfT’s website, where we are going to introduce every single contestant to you. Tomorrow is the first fitting of the collections, a perfect opportunity for loads of interviews and pictures.
Check the DfT blog for more things to come and you’ll hear of our finalists soon, promise!