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Remember the slim-cut leggings made of rubber strips by Markus Schmidbauer, or the leather bow and emphasized shoulders of Marc Buscha’s design? Lena Hasibether’s material mix of silk and cork, lycra and plexiglass, or Jonathan Christopher Hofwegen’s gender-bending androgynous cuts on the runway?!
Before we start our new call for entries, searching for the next Designer for Tomorrow 2012, let us have a look at the excellent designs that came out of this year’s competition! Selected from over 150 aspiring designer’s applications, our five DfT finalists have come a long way since they first started sketching outfits for the big show at Mercedes-Benz Fashion Week Berlin. Have a look at the final outfits in our new best-of runway photo gallery!
It’s been an exciting and successful year for Designer for Tomorrow 2011 winner Alexandra Kiesel. Fashion design award DfT has accompanied the talented newcomer when gathering manifold impressions and inspirations: international textiles fairs, runway shows and exhibition experiences, insights into the daily fashion business of designer Marc Jacobs in New York, as well as managing her own atelier in Berlin.
When young menswear designer Marc Buscha thinks back to the DfT finalists show, he recalls a moment of absolute satisfaction: „Everybody was so positive about it, we all wanted a great show – and I think we really made that happen!“
While Marc would love to conserve his favorite moment, he is also working very hard on his future as a fashion designer. He just finished an internship with René Lezard. „Right now, I want to find my place in menswear, develop my skills and try to understand the system of fashion. I really appreciated getting to know marketing and PR during my time with DfT. There’s a lot of young designers out there, who collide harshly with reality at some point in their early careers.“
Being realistic in the fashion industry is some good advice Marc got from DfT mentor and star designer Marc Jacobs, whom he describes as an ‚honest designer’, who does not deny that he’s working commercially.
Thank God for smartphones, magazines and books that kept the models backstage at the Designer for Tomorrow’s finalist show entertained! While eyebrows were taped and make-up artists applied thick layers of maquillage on perfect faces, anticipations were running high amongst the newcomer designers. Before the young design talents presented their creations on the show’s catwalk, it was time for the dress rehearsal. All finalists sent their models up and down for ultimate outfit and make-up checks before their big show started.
Discover the highlights from the DfT award show at the Mercedes-Benz Fashion Week Berlin in the DfT fashion video.
Backstage, the finalists tensely sent their models up and down for final outfit and make up checks before their big show started. The patron and star designer Marc Jacobs and the jury had some last glances at the outfits just before the young design talents sent their creations out on the catwalk for the first time.
„If they pick me – it’s because they like conceptual fashion!“
That’s what Alexandra Kiesel, the winner of this year’s Designer for Tomorrow award show, said in her introductory speech before her models entered the Mercedes-Benz Fashion Week Berlin catwalk for her first collection.
At yesterday’s final fitting, the five „Designer for Tomorrow“ finalists made sure everything is perfect for their big day this Wednesday, when they will present their collections to a curious Berlin Fashion Week crowd, the DfT jury and their patron Marc Jacobs.