Lena is one of the five finalists of the DfT award 2011. Back then, Alexandra Kiesel was named the winner. Lena has not turned her back to the fashion world, but let her own collection talk about. Today, we want to present her current spring/summer collection 2013. Therefore, we asked some questions to Lena.
Remember the slim-cut leggings made of rubber strips by Markus Schmidbauer, or the leather bow and emphasized shoulders of Marc Buscha’s design? Lena Hasibether’s material mix of silk and cork, lycra and plexiglass, or Jonathan Christopher Hofwegen’s gender-bending androgynous cuts on the runway?!
Before we start our new call for entries, searching for the next Designer for Tomorrow 2012, let us have a look at the excellent designs that came out of this year’s competition! Selected from over 150 aspiring designer’s applications, our five DfT finalists have come a long way since they first started sketching outfits for the big show at Mercedes-Benz Fashion Week Berlin. Have a look at the final outfits in our new best-of runway photo gallery!
It’s been an exciting and successful year for Designer for Tomorrow 2011 winner Alexandra Kiesel. Fashion design award DfT has accompanied the talented newcomer when gathering manifold impressions and inspirations: international textiles fairs, runway shows and exhibition experiences, insights into the daily fashion business of designer Marc Jacobs in New York, as well as managing her own atelier in Berlin.
The aspiring newcomer put all her effort in completing her S/S 12 collection and went straight to Paris Fashion Week to present her latest designs at Capsule Paris Women’s!
Working on her debut fashion show with DfT and presenting her garments on a big scale has definitely influenced how Lena now pursues her career in fashion design: „Developing a new collection in such a short time, has surely trained my self-management skills. I’m a lot faster in making decisions and working efficiently now“.
“Doing press” was yet another new facet to a designer’s working day that Lena found really inspiring: “The questions I’ve been asked, the conversations during the collection viewing, as well as the exchange with the other finalists have made me think differently about my work!“
Thank God for smartphones, magazines and books that kept the models backstage at the Designer for Tomorrow’s finalist show entertained! While eyebrows were taped and make-up artists applied thick layers of maquillage on perfect faces, anticipations were running high amongst the newcomer designers. Before the young design talents presented their creations on the show’s catwalk, it was time for the dress rehearsal. All finalists sent their models up and down for ultimate outfit and make-up checks before their big show started.
Check out the latest DfT video and see what stardesigner Marc said at his speech about the award and the work with the the young talents.
Discover the highlights from the DfT award show at the Mercedes-Benz Fashion Week Berlin in the DfT fashion video.
Backstage, the finalists tensely sent their models up and down for final outfit and make up checks before their big show started. The patron and star designer Marc Jacobs and the jury had some last glances at the outfits just before the young design talents sent their creations out on the catwalk for the first time.
„If they pick me – it’s because they like conceptual fashion!“
That’s what Alexandra Kiesel, the winner of this year’s Designer for Tomorrow award show, said in her introductory speech before her models entered the Mercedes-Benz Fashion Week Berlin catwalk for her first collection.
At yesterday’s final fitting, the five „Designer for Tomorrow“ finalists made sure everything is perfect for their big day this Wednesday, when they will present their collections to a curious Berlin Fashion Week crowd, the DfT jury and their patron Marc Jacobs.
After nearly two months of following the five finalists, a winner will be chosen in just two days!