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Remember the slim-cut leggings made of rubber strips by Markus Schmidbauer, or the leather bow and emphasized shoulders of Marc Buscha’s design? Lena Hasibether’s material mix of silk and cork, lycra and plexiglass, or Jonathan Christopher Hofwegen’s gender-bending androgynous cuts on the runway?!
Before we start our new call for entries, searching for the next Designer for Tomorrow 2012, let us have a look at the excellent designs that came out of this year’s competition! Selected from over 150 aspiring designer’s applications, our five DfT finalists have come a long way since they first started sketching outfits for the big show at Mercedes-Benz Fashion Week Berlin. Have a look at the final outfits in our new best-of runway photo gallery!
It’s been an exciting and successful year for Designer for Tomorrow 2011 winner Alexandra Kiesel. Fashion design award DfT has accompanied the talented newcomer when gathering manifold impressions and inspirations: international textiles fairs, runway shows and exhibition experiences, insights into the daily fashion business of designer Marc Jacobs in New York, as well as managing her own atelier in Berlin.
Just a couple of months after the DfT finalists show, Jonathan Christopher Hofwegen is facing his next challenge: The Dutch designer was selected one of twelve finalists in the annual fashion competition of Knack/ Le Vif, once again showcasing his design talent he received rave reviews for.
Drawing from his experience of producing his first collection for DfT, he also successfully mastered the Gen12 show during Amsterdam fashion week: „The most important thing I have learned is that in order to work on such big productions, you need a lot of people to make it work. Making new friends and meeting interesting people has also been a big part of it.“ And while Jonathan is still busy showing his collection to fashion crowds, there’s already a masterplan in progress for next year: „Right now, I am planning on finishing my business plan and looking for ways to finance my company. My goal is to create my new collection and to present it in summer 2012. These designs will then be produced and hopefully sold in several shops!“
Thank God for smartphones, magazines and books that kept the models backstage at the Designer for Tomorrow’s finalist show entertained! While eyebrows were taped and make-up artists applied thick layers of maquillage on perfect faces, anticipations were running high amongst the newcomer designers. Before the young design talents presented their creations on the show’s catwalk, it was time for the dress rehearsal. All finalists sent their models up and down for ultimate outfit and make-up checks before their big show started.
Discover the highlights from the DfT award show at the Mercedes-Benz Fashion Week Berlin in the DfT fashion video.
Backstage, the finalists tensely sent their models up and down for final outfit and make up checks before their big show started. The patron and star designer Marc Jacobs and the jury had some last glances at the outfits just before the young design talents sent their creations out on the catwalk for the first time.
„If they pick me – it’s because they like conceptual fashion!“
That’s what Alexandra Kiesel, the winner of this year’s Designer for Tomorrow award show, said in her introductory speech before her models entered the Mercedes-Benz Fashion Week Berlin catwalk for her first collection.
At yesterday’s final fitting, the five „Designer for Tomorrow“ finalists made sure everything is perfect for their big day this Wednesday, when they will present their collections to a curious Berlin Fashion Week crowd, the DfT jury and their patron Marc Jacobs.