DfT Family: News from Markus Schmidbauer

Markus Schmidbauer was one of the five finalists of the DfT award in 2011. Markus’ award collection “The relief from industrialization” was characterized by latex, leather and transparent fabrics. After all, how has Markus’ life been after the final of the DfT award – which way has he gone as a designer since July 2011? We met him for an interview to show you some personal insights.

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DfT Family: Lena Hasibether talks about her “Crystal Summer” collection 2013

Lena is one of the five finalists of the DfT award 2011. Back then, Alexandra Kiesel was named the winner. Lena has not turned her back to the fashion world, but let her own collection talk about. Today, we want to present her current spring/summer collection 2013. Therefore, we asked some questions to Lena.

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DfT Family: VOM BAUEN VON MODE – the new KIESEL collection

German Baukasten and Russia – exciting news from Alexandra Kiesel! Next week, the designer will present the third collection of her namesake fashion label KIESEL at KONK Store in Berlin!

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DfT Family: News from Berlin, Part 2 – “Last orders are accepted. This means KIESEL comes.”

As we revealed last week, Alexandra’s life has taken quite a turn since winning the DfT award last year. Recently, she showed her pieces at the fashion trade show “Premium” and received orders from all over Europe – Berlin, Munich, Milan and Bucharest – to name a few. This means that her label “KIESEL” will be available in selected stores, starting February 2013.

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DfT Family: News from Berlin – “KIESEL became a proper company. That feels great.”

We recently checked in with Alexandra Kiesel, last year’s winner of the DfT award, to see what she is currently working on. She still can’t believe how fast her career has taken off after winning the award: “I could have never imagined everything that is happening right now, back when I entered the award. Everything is going so well and feels right – I can hardly believe how lucky I am!”

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The Advisory Board – An important part of the sponsorship program for each DfT winner

In 2012, the Advisory Board was created to enable all DfT winners maximum possible support, during and even beyond the sponsorship program.

The Advisory Board consists of leading international as well as national experts and opinion leaders. They support the winners of the “Designer for Tomorrow” award on a voluntarily basis as coach and consultant through the provision of their own experience and industry know-how.

The DfT winners are given the opportunity to take advice from the following fields of knowledge art & design, brandbuilding & networking, finance & strategy, law, marketing, production, public relations and sales. The introduction of the Advisory Board underlines the initiatives’ approach to create a sustainable and long-term oriented talent award in the fashion industry.

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DfT Press News – Laviva magazine features Alexandra’s winning dress!

This exquisite crêpe de Chine gets a lot of attention lately: The blue silk dress from DfT winner 2011 Alexandra Kiesel scored a feature in this month’s issue of Laviva! With its bold pattern, bright colors and leather belt, it’s definitely an eye-catcher next to all dresses! We can’t wait to see it on some ladies in the streets!

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DfT Press News – Alexandra’s capsule item in Grazia Magazine!

It’s been a couple of months now since Alexandra Kiesel won the DfT Award at Mercedes-Benz Fashion Week Berlin, but it seems fashion editors still can’t get enough of her designs: The dress from her winning collection, that Alexandra designed exclusively for FASHIONATION at Peek & Cloppenburg is featured in Grazia! It seems like everybody is dying for some color now that spring is here, and is in love with the timeless blue silk dress with its retro feel!

Currently Alexandra is working on new ideas and future plans, all with the help of the DfT program that is designed to support the winner in the long run.

Thanks to the all editors that are supporting the young designer, we are certain that Alexandra will make her way to the spotlight of media interest. We definitely can’t wait to see more of her on the glossy magazine pages! Stay tuned and watch out for our next DfT press news!

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Color boost for spring: Alexandra Kiesel launches her accessories online store!

Time to wave goodbye to your winter wardrobe, let’s get the colors out: You can now buy all the necklaces and belts from Alexandra Kiesel’s latest collection in her brand-new online store!

There were definitely some statement jewellery pieces in the newcomer designer’s winning collection: Using the components of her building block system, Alexandra created forms and figures such as a house, a tanker ship or a mosque. With those shapes dangling around your neck, you’ll definitely add a design eye-catcher to your outfit!

For those who prefer a more minimal style, there’s also necklaces solely made of one of the building block elements, in base colors green, yellow and red.

Also available online now are the belts from Alexandra’s collection: have a look at the color range that you can kickstart your spring-look with!

Whether you wanna brighten up during April showers or spice up a simple dress, Alexandra has a launch gift for all customers: During the first month of the online store, there’ll be a 10% discount on all pieces! Go and get your own building block accessory!

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The best and worst catwalk anecdotes: Alexandra tells it all in her latest DfT video!

Backstage at Mercedes-Benz Fashion Week Berlin, chaos reigns. Models are running back and forth, hair stylists cover the scene in clouds of hairspray, fitting assistants try to squeeze feet in shoes that are two numbers too small. We asked Alexandra Kiesel how she survived the turbulences of her first solo fashion show, and what has changed during her DfT year:

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