The finalists for the “Designer for Tomorrow” award have been chosen. In an impressive setting, P&C is celebrating the kick-off of the 2013 fashion talent award with Patron Stella McCartney.
More than 300 guests, including Alexandra Neldel, Franziska Knuppe, Julia Malik, Sönke Möhring and Countess Veruschka von Lehndorff, accepted the invitation from Peek & Cloppenburg KG, Düsseldorf to tonight’s “Private Cocktails” in St. Agnes Church in Berlin. Host Katharina Kowalewski greeted the guest of honor, Stella McCartney, the new Patron of the “Designer for Tomorrow” award. Together with John Cloppenburg, a member of the P&C managing board, and the five finalists, she spoke about her commitment and the sponsorship program in place for up-and-coming designers. “I found the DfT award’s aim of long-term support particularly impressive, because success is not only a matter of design skill and creativity, but also of understanding how the business works,” the British designer explained.
As the new Patron, McCartney has been an integral part of the award program this year. She came to Berlin this morning to view the collection, meet the five up-and-coming talents in person for the first time, and speak with them about the ideas behind their designs. Together with the Jury Board, McCartney selected the five finalists from over 350 applications from all across Europe in the first phase of the program. The finalists will be presenting their collections at the awards show on July 3 as part of Mercedes-Benz Fashion Week Berlin. They are Ioana Ciolacu Miron (London College of Fashion, UK), Katy Clark (Northumbria University, UK), Hannah Kuklinski (HS Hannover, Germany), Annalena Skörl Maul (HAW Hamburg, Germany), and Jamie Wei Huang (Central Saint Martins College of Art & Design, UK).