Designer for Tomorrow proudly presents „Frontrow Revolution – Modejournalismus 2.0“!

In the last couple of years, front rows at fashion shows have seen a significant change: Magazine editors and celebrities don’t reign supreme anymore on the best seats at fashion shows. It’s the fashion bloggers who now get invitations for top seats, too, and show that print media needs to keep a wary eye on the pace of the blogosphere.

„Frontrow Revolution – Modejournalismus 2.0“ is an exhibition at the NRW-Forum in Düsseldorf presented by Designer for Tomorrow, which focuses on that aspect of democratization of contemporary fashion. Interactivity is an integral part of the show in which visitors become part of several installations. There’s going to be streetstyle photography which will be immediately exposed onto a life-sized screen; equipped with smartphones and tablet-PCs, visitors can blog, comment and share everything they see, including a virtual catwalk and trend scouting.  In a glassy editorial office with live performances, one can get an insight into the everyday work of fashion journalists, and the thought-provoking questions: Paper or clicks? Magazines or blogs?!

On Saturday, 4th February 2012 at 17:00, fashion experts Alfons Kaiser (editor/fashion critic F.A.Z), Adriano Sack (founder/writer and Kathrin Bierling (editor will discuss „BLOGS – Schall und Rauch oder Olympisches Feuer?“.

The exhibition runs from 04. – 07. February 2012. For more info, visit

Designer for Tomorrow

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