Alexandra Kiesel wins the Designer for Tomorrow Award 2011!

„If they pick me – it’s because they like conceptual fashion!“

That’s what Alexandra Kiesel, the winner of this year’s Designer for Tomorrow award show, said in her introductory speech before her models entered the Mercedes-Benz Fashion Week Berlin catwalk for her first collection.

When the fashion crowd gathered at the show tent at Berlin’s Brandenburg Gate this afternoon, it soon became clear that the show for the Young Talent Award’s finalist would be the most packed one of this second day of Berlin Fashion Week.  The show started with patron Marc Jacobs sitting amongst his jury in the front row, there was no free seat to be seen and a lot of people standing behind the last row to catch a glimpse of what this year’s finalists had been preparing in the last months. And they did not fail to reward their audience with outstanding and unique designs that ranged from clear cuts to extravagant creations, minimalism to strong colors.

Observing from the front row in his current signature style consisting of a white shirt and black skirt, Marc Jacobs kept taking notes throughout the show, and was still discussing with his fellow jury members even when assistants were already collecting the election sheets. After a short break, patron Marc Jacobs together with P&C‘s Dr. Adrian Kiehn announced the winner of this year’s award: Alexandra Kiesel with her collection „Baukasten Individualisten 12/6/24“, stating that less is more, building designs upon color blocking and strong geometric forms and spectacular cubic shapes, taking her conceptual approach to a daring level.

When Alexandra fronted the final catwalk round with her models, she sported a shirt with her trademark geometric design, stating ‚Marc loves me“.

A statement that eventually proved to be true!

Designer for Tomorrow

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