Established in 2009, the “Designer for Tomorrow” award (DfT) is a visible platform for creative ability and offers top up-and-coming designers a chance to be discovered as such and to gain the attention of the fashion industry and the general public. The mission of the initiative is to provide individual, professional support to up-and-coming designers over the long term.

Peek & Cloppenburg Düsseldorf (P&C) – an established brand in retail fashion that embodies tradition, experience, and useful contacts – together with Fashion ID, its online shop, represent a strong foundation for supporting up-and-coming designers with experience, industry contacts, and presentation opportunities both online and offline.

Take a look at our DfT award show 2015:


The winner of the award will receive:

  • A sustainable, individual sponsorship program for one entire year. (i.a. support in definition and formulation of personal goals, development of a new collection, public relations)
  • The modules of the sponsorship program are flexible (e.g. provision of a studio, finance of the next collection, remuneration as designer, taking part in creative workshops, and inspirational trips to the provision of supplier contacts and presentation opportunities at major fashion fairs and in P&C stores and its online shop, Fashion ID).
  • The opportunity to put on his or her own fashion show at Mercedes-Benz Fashion Week Berlin.


  • Eligible for the competition are all technical trainees and graduates who have completed their technical training or university studies at a university or technical training establishment located within the European Union and/or in the countries in which P&C operates retail stores.*
  • Applications are invited from fashion designers who have completed their study within the last two years:
    • who are already enrolled for their final examinations at the time of application, or
    • who are able to provide evidence that they have completed a course in fashion design (fashion sewer or cutter/i.e. fashion seamstress or couturier).
  • Applicants are not eligible if they have already presented a collection of their own in a commercial context.
  • Womenswear and menswear collections will be taken into consideration.
  • The fashion show collection may not have been shown previously at other competitions.
  • The fashion show collection must incorporate at least eight complete outfits.
    *Students from the following countries could apply: Austria, Belgium, Bulgaria, Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.