An eye for talent: DfT jury 2012!

The Berlin fashion world was definitely on an adrenalin-high when Marc Jacobs came visiting the German capital last week to take a closer look at the DfT finalists’ collections! For the months to come until the DfT award show in July 2012, Marc has gathered an expert jury to help him name the biggest design talent:

Christiane Arp (editor-in-chief German Vogue), Karen Boros (Collection Boros), John Cloppenburg (Member of the Executive Committee Peek & Cloppenburg KG Duesseldorf), Melissa Drier (Women’s Wear Daily), Karen Heumann (directorate/partner kt.), Marcus Luft (Gala), Annette Weber (InStyle) and Michael Werner (TextilWirtschaft).

For Vogue editor-in-chief Christiane Arp, supporting young designers is important as creative talents are essential for today’s fashion industry, while John Cloppenburg can’t wait for new design blood to bring a fresh breeze into collections. Melissa Drier, German Correspondent for Women’s Wear Daily, looks at newcomer designers as the industry’s lifeline and our link to the future: “Fashion talent is a special aptitude that can shape a vision out of diverse and often contrary elements, be it structure, texture, silhouette, function, emotion, color, pattern, urban edge, natural chic, drama, understatement, yesterday, today, tomorrow.”

With this concentrated expertise coming from all fields of the fashion industry in the DfT jury, it’s gonna be a pulsating competition and an exciting grande finale to come!

Get to know the current jury and have a look  at their personal questionnaire here.

 

TwitterFacebookDeliciousGoogle Bookmarks

Modepilot for DfT: Media Morning with fashion designer Marc Jacobs and the five Designer for Tomorrow Award 2012 finalists.

The interview in Berlin’s famous Münzsalon was conducted expertly by confident journalist, Marlene Sorensen,  who enjoyed flirted with the youthful-looking star from New York.

As the interview progressed the irony was dropped, but Marc Jacobs remained very upbeat as he told everyone how the fashion world now embraces him far more than it did when he started out in his career. Back then he had to curb his creativity and design skirts with specific lengths to be able to sell them. John Cloppenburg told the young designers that creativity and wearability are intrinsically linked these days. He mentioned the example of etro shirts, which simply switched vertical stripes with diagonal ones and suddenly became a best-seller.

read more

TwitterFacebookDeliciousGoogle Bookmarks

The new blog patron for Designer for Tomorrow: Kathrin Bierling of modepilot.de!

We’re thrilled to announce the new blog patron for DfT 2012: Kathrin Bierling, fashion journalist and director of the infamous style blog modepilot.de!

Until January 2013, Kathrin will cover all DfT events and news with the bluntness fashion experts have come to appreciate at modepilot, and make sure you’ll get all the info from behind the scenes!

The trained fashion editor will report from DfT highlights as  the media morning with Marc Jacobs, the final fitting or the DfT award show and after show reception. Kathrin will also cover the winner’s journey to New York where he or she gets to visit Marc Jacobs at his studio in downtown Manhatten as well as the visit of New York Fashion Week! Moreover, there are some insight interviews with the finalists to come!

Stay tuned for the first blog posts from Kathrin, and if you don’t know it already, you can check out one of Germany’s most influential fashion blog here:

http://www.modepilot.de/

 

 

Designer for Tomorrow

TwitterFacebookDeliciousGoogle Bookmarks

The mentor has landed: Marc Jacobs meets the finalists for the DfT collection viewing!

It’s been the first major highlight for the “Designer for Tomorrow” 2012 finalists: Coming straight from Paris, star designer Marc Jacobs arrived in Berlin yesterday to meet the young talents personally for the first time and to have a first look at their collections!

read more

Designer for Tomorrow

TwitterFacebookDeliciousGoogle Bookmarks

DfT 2012 proudly presents: The Top 5!

The backgrounds of our Top 5 finalists for Dft 2012 are as eclectic as their designs: Ramil Makinano and Laura Williams from the UK, Siddharta Anselm Meyer is from Berlin, Camilla Salgaard Nielsen from Copenhagen and Leandro Cano calls Spanish Seville his hometown!

From black elegance to neon color overload, daring knitwear, futuristic shapes and modern geeks – this year’s competition has got it all and we can’t wait for our fresh talents to enter the next round of Designer for Tomorrow 2012!

Watch out for more info to come in the Designer section of DfT’s website, where we are going to introduce every single contestant to you. Tomorrow is the first fitting of the collections, a perfect opportunity for loads of interviews and pictures.

Check the DfT blog for more things to come and you’ll hear of our finalists soon, promise!

Designer for Tomorrow

TwitterFacebookDeliciousGoogle Bookmarks

It’s DfT Decision Week – the very last jury votes are coming in!

Soon it’s getting warmer outside, and behind the doors of the DfT competition, it’s heating up, too: We’re currently waiting for the last votes from our jury to fly in to announce DfT 2012’s Top 5! Just so that you know, our expert jury team has been raving over all the creative design submissions and we can’t wait to reveal the five best fashion graduates to you!

Stay tuned for the announcement of the Top 5!

Designer for Tomorrow

TwitterFacebookDeliciousGoogle Bookmarks

DfT’s Top 30 candidates are chosen!

Quick, check your inbox: We just sent out the confirmation emails to our Top 30 candidates for the Designer for Tomorrow 2012 award!

We were overwhelmed by the amazing response to our call for entries from all over Europe this year: Next to young designers from Germany, there are a handful applicants from the UK who entered the next level, as well as talents from Slovakia, Lithuania, Switzerland, Spain, Poland, Italy and the Netherlands!

Now it’s all up to Marc Jacobs and his expert team: Each member of the jury board will select his or her Top 5, the top candidates will be determined by Mid-April. With such an international pool of fashion talents, we can’t wait to announce our new finalists!

Designer for Tomorrow

TwitterFacebookDeliciousGoogle Bookmarks

DfT Press News – Laviva magazine features Alexandra’s winning dress!

This exquisite crêpe de Chine gets a lot of attention lately: The blue silk dress from DfT winner 2011 Alexandra Kiesel scored a feature in this month’s issue of Laviva! With its bold pattern, bright colors and leather belt, it’s definitely an eye-catcher next to all dresses! We can’t wait to see it on some ladies in the streets!

read more

Designer for Tomorrow

TwitterFacebookDeliciousGoogle Bookmarks

DfT Press News – Alexandra’s capsule item in Grazia Magazine!

It’s been a couple of months now since Alexandra Kiesel won the DfT Award at Mercedes-Benz Fashion Week Berlin, but it seems fashion editors still can’t get enough of her designs: The dress from her winning collection, that Alexandra designed exclusively for FASHIONATION at Peek & Cloppenburg is featured in Grazia! It seems like everybody is dying for some color now that spring is here, and is in love with the timeless blue silk dress with its retro feel!

Currently Alexandra is working on new ideas and future plans, all with the help of the DfT program that is designed to support the winner in the long run.

Thanks to the all editors that are supporting the young designer, we are certain that Alexandra will make her way to the spotlight of media interest. We definitely can’t wait to see more of her on the glossy magazine pages! Stay tuned and watch out for our next DfT press news!

read more

Designer for Tomorrow

TwitterFacebookDeliciousGoogle Bookmarks

Color boost for spring: Alexandra Kiesel launches her accessories online store!

Time to wave goodbye to your winter wardrobe, let’s get the colors out: You can now buy all the necklaces and belts from Alexandra Kiesel’s latest collection in her brand-new online store!

There were definitely some statement jewellery pieces in the newcomer designer’s winning collection: Using the components of her building block system, Alexandra created forms and figures such as a house, a tanker ship or a mosque. With those shapes dangling around your neck, you’ll definitely add a design eye-catcher to your outfit!

For those who prefer a more minimal style, there’s also necklaces solely made of one of the building block elements, in base colors green, yellow and red.

Also available online now are the belts from Alexandra’s collection: have a look at the color range that you can kickstart your spring-look with!

Whether you wanna brighten up during April showers or spice up a simple dress, Alexandra has a launch gift for all customers: During the first month of the online store, there’ll be a 10% discount on all pieces! Go and get your own building block accessory!

read more

Designer for Tomorrow

TwitterFacebookDeliciousGoogle Bookmarks